Gone are the days of intense industry rivalry and competition. After decades of strategy focused on dethroning the closest competitor, global leaders discovered that cooperation yields better results for entire business segments. Although the video game sector is late in adopting the new mindset, multiple industry veterans are partnering to deliver fans unprecedented gaming experiences. The Nintendo and Xbox collaboration
Read moreFor decades, executives and critics have attempted to define “magic” of Nintendo. While critics mention the company’s fearless embrace of change, former Nintendo of America President Reggie Fils-Aime cited the company’s cross-generational appeal. Although both arguments are valid, the true testament of brand identity is the ability to expand into different product lines. On Monday, Nintendo announced that a Super
Read moreNearly three months have passed since Nintendo announced that the next Super Smash Bros. Ulitmate DLC character is from the Arms series. During the March Nintendo Direct Mini, Sakurai promised that the Smash character would release in June. But Nintendo has remained silent. Until now. In a surprise tweet on Friday, Nintendo announced that the wait is finally over. Let’s
Read moreHeroes come in all shapes and sizes. But perhaps no company has embraced the offbeat protagonist quite like Nintendo. From an ambitious Italian Plumber to a lowly forest boy without a fairy, Nintendo franchises continue to adopt the an “underdog” mentality. But what happens when Nintendo consolidates all of its protagonists into a singular game? Who would rise to the
Read moreIn an era defined by sequels and remakes, the video game industry is increasingly opposed to new franchises. While the prospect of creating a new series is exciting, unsuccessful ventures cause lasting damage to a company’s reputation. For those desiring to venture into the great unknown, the support of key influencers is a proven road to success. These “movers and
Read moreAs the world continues to battle the challenges associated with the pandemic, companies are discovering new ways of conducting business. While most firms are utilizing technology to maintain continuity, the transition comes with a price. For Smash Ultimate creator Masahiro Sakurai, the struggle is one of balancing security while working remotely. Secure Your Remote In 2020, video game development still
Read moreSakurai admits that Super Smash Bros Ultimate has too many Fire Emblem and swordsmen characters. Sakurai claims that Nintendo sets the roster, and his job is to add variety to the characters. Developers at Nintendo normally toe the corporate line. In fact, most refuse to even entertain questions that go against the company’s values and norms. But every once in
Read moreAlthough the popularity of fighting games pales in comparison to the action and shooter genres, Evo continues to draw a large following. Known as the world’s largest annual video game fighting event, Evo recently confirmed its lineup of games for the fall 2020 championship. While there were a few surprise inclusions the most notable snub is angering many fans. Let’s
Read moreAs fans bemoan the inclusion of yet another Fire Emblem character in Smash, Nintendo also made sweeping changes to the Smash roster. In the latest Super Smash Bros Ultimate patch notes, Sakuri overhauled the stats of nearly half the roster. While most of the changes involve shield buffs, Sakuri performed major buffs and nerfs to several fan favorites. Twitter user
Read moreThe number of fighters in Super Smash Bros Ultimate has finally reached 80. Announced during a Nintendo Direct on January 16th, Fire Emblem Three Houses main protagonist, Byleth, is the final DLC character from this first wave of content. The News While fans bemoaned another Fire Emblem character in Smash at first, Byleth appears to be a unique fighter. Not
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