For decades, executives and critics have attempted to define “magic” of Nintendo. While critics mention the company’s fearless embrace of change, former Nintendo of America President Reggie Fils-Aime cited the company’s cross-generational appeal. Although both arguments are valid, the true testament of brand identity is the ability to expand into different product lines. On Monday, Nintendo announced that a Super
Read moreNearly three months have passed since Nintendo announced that the next Super Smash Bros. Ulitmate DLC character is from the Arms series. During the March Nintendo Direct Mini, Sakurai promised that the Smash character would release in June. But Nintendo has remained silent. Until now. In a surprise tweet on Friday, Nintendo announced that the wait is finally over. Let’s
Read moreHeroes come in all shapes and sizes. But perhaps no company has embraced the offbeat protagonist quite like Nintendo. From an ambitious Italian Plumber to a lowly forest boy without a fairy, Nintendo franchises continue to adopt the an “underdog” mentality. But what happens when Nintendo consolidates all of its protagonists into a singular game? Who would rise to the
Read moreIn an era defined by sequels and remakes, the video game industry is increasingly opposed to new franchises. While the prospect of creating a new series is exciting, unsuccessful ventures cause lasting damage to a company’s reputation. For those desiring to venture into the great unknown, the support of key influencers is a proven road to success. These “movers and
Read more