Tag Archives: Shigeru Miyamoto

Why Nintendo is so Protective of the Mario Brand

For a plumber who specializes in collecting gold coins, Mario has not upgraded his appearance in several years. Since the release of New Super Mario Bros on the Wii in 2009, the Nintendo staff has not considerably altered Mario’s character model. Speculation across the industry quickly arose, and fans criticized the franchise’s lack of innovation. But during an interview shortly

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